How to Find Out if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a web site. If you want that site to generate income, it should be written very well. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to create the text for your site. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, not all copywriters are created equal. Some have great talent. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is easy. Read on to find out how to know the difference.
Does the copywriter have his or her own site? Any copywriter who would like to write web copy needs to have a site that contains their writing bio, a resume, a couple of samples and anything else they want to share. If they don't have a site of their own, how can they assist you with your own website? Take note of the copy used on this web site also. If there are many mistakes, this is not good.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple great post to read discovering of grammatical and syntax errors. Does the web site copy trigger an emotional response as you go over it? Does it make you like the the copywriter? Does the copy make you want to keep on reading and learn more about the person? Does it make you want to jump to hire them as soon as possible? Does it make you feel like you have to leave? Does it push you to be angry? These are all extremely vital responses and they merit your attention.
Carry out your background research on the writer. Try to look for reviews on online forums and third-party websites. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Do a search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. These reviews demand your extra attention. You must also request the copywriter to provide you one or two references. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially vital if the copywriter is touting himself or herself an expert in an area. When the writing feels like it was sourced from Wikipedia or is particularly unclear, you better find someone else.
There are numerous different ways to find out if a copywriter is worth hiring. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.